Olipop Campaign
Warby Parker is known for reinventing the eyewear industry with stylish, affordable glasses and a direct-to-consumer model. But beyond fashion and convenience, the brand is driven by a bigger purpose, giving back. This project focuses on their "Buy a Pair, Give a Pair" program, which donates a pair of glasses to someone in need for every pair sold. I wanted to highlight how Warby Parker blends social impact with great design, proving that looking good and doing good can go hand in hand. Through engaging visuals and storytelling, this piece showcases the real-world impact of their mission.
Teammates : Anett Vaysberg and Bridget Barkman