For our 21c Hotels campaign, we positioned the brand as more than just a place to stay — it’s an immersive art experience that leaves a lasting impression. Targeting middle-aged travelers who value meaningful and memorable experiences, our concept, "Stay Where Art Follows You," emphasizes how the contemporary art at 21c Hotels continues to inspire guests even after their stay. Through the tagline "Check in to inspiration," we reinforced the idea that every visit sparks creativity, reflection, and a deeper connection to art that lingers long after they leave.

This campaign was developed to capture the emotional resonance of travel and art combined. By showcasing 21c Hotels as a destination where inspiration is inevitable, we created messaging that speaks to travelers looking for more than just comfort — they seek experiences that stay with them. Our work included concept development, tagline creation, and strategic positioning for both digital and print channels.

Teammates : Anne Gainer, Boone Law and Ava Reibly