Nike IMC Planning

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Probs & Opps.png
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Creative strategy.png
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Comms goals.png
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Campaign Evaluation - Alexa.png
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For this project, my team and I developed a national integrated marketing campaign for Nike, completed through five key phases that built into a cohesive final plans book and presentation. Over the course of the project, I contributed to every stage : beginning with a situation analysis of Nike’s market position, followed by target audience research to uncover consumer insights. From there, we crafted a creative strategy and big idea to drive campaign messaging, developed a media plan with strategic placement recommendations, and finalized a comprehensive campaign strategythat tied everything together. The finished plans book was presented as a professional client pitch, showcasing our ability to combine research, creativity, and strategic planning to deliver a fully realized national campaign.

Distracted Driving: Put the Phone Away or Pay

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This assignment was an 8-week group project where we created a full campaign book for the “Put the Phone Away or Pay” safe driving initiative. The project was entirely self-paced—our group set our own timeline and workflow rather than following a set schedule. The campaign book included all major components of an integrated marketing plan: an executive summary, situation analysis, communication and creative strategies, media plan, promotional and PR recommendations, and an evaluation outline. Throughout the process, we managed our own progress and used class time for feedback and collaboration, ultimately presenting our completed campaign at the end of the semester.